Strategy - Wile E Coyote Style

I had a lot of major overhauling to do this weekend on my frame of mind when it came to a lot of things. One thing was the fear I had looking into the information relating to my target market and my potential target market. After submission two I was left feeling very discouraged, and didn't really know where to continue. I knew, that so long as these numbers continued to plague me - I wouldn't become effective to the remainder of my business plan. Getting myself together for the next three weeks, was crucial, as the plans for my business were full steam ahead, and the workload was going to grow exponentially. I had no cause of action, no plan for strategy. Hell, I couldn't even look at my business plan without stressing, knowing full well, I needed to research and research hard.

I felt like Wile E Coyote, chasing Road Runner without a concrete plan or strategy.

So I had to regroup. Re-energize both personally, spiritually, and well in my business. This was not time, for my positive demeanor, and attitude to jump ship. So, after a day of researching, and getting a few more concrete numbers, I decided to re-boot my system, and watch "The Secret."

Whatever your thoughts on the movie or the book may be, it does give me one very important piece of knowledge to apply in every day life. Look to what you want, and work towards it. The Secret isn't saying everything is going to come easy to you if you wish hard enough, it's saying that through drive, determination, coupled with positive thinking and hard work - you can make your dreams come true. It was fuel I needed for the fire that was dwindling within.

After the movie, and promising myself to make a concerted effort to stop feeling the woes of Wile E. and focus on the success of Road Runner, I felt ready to re-write the few sections of submission #2 and get ready for week three of program.

The last couple of days we discussed, strategy. Total Product Strategy, and Pricing Strategy. I was nervous for the sections, but excited as well...Trying to figure out my pricing, my strategy and how to educate people on why I have to charge this amount (this job does have to bring in survivable income!) is been a bone of contention for me. I know a few rates out there, but there are always the negative voices saying "Where you live is cheap, you can't charge that!" And people seem to forget that what I am planning on doing, is making a living, by becoming an administrative assistant that is purely virtual. I have to charge rates so that I can survive. BUT, on the other side of the coin, I also must be within industry standards, not undercutting, or overpricing because I feel it's my right. So we plotted, and brainstormed, questioned, and were answered, and we were sent home to prepare submission three with thoughts of pricing, and being realistic in our strategies so that our plan becomes more viable.

So, it's with a clear head; running rampant with positivity once again, that has me sitting at this computer, preparing a first draft of my strategies for my own income based on my own talents, drive and ethics. Scary, and downright fascinating.