It's been an incredible of learning; not only about my business, but myself within the business. I have to look at these items as two separate identities. We've been told from the very beginning we will be wearing three hats, and I was really working on two of them this week.
I don't know how well you know me, but - I do a lot of volunteering. There is a back story to this,, besides being raised in a family where volunteering was important, I knew the value of the act itself, and how it would help me re-adjust to life back in the "Big Nickle." As I knew the return to my hometown would be tough - and meeting new people would be important. I just never really planned how I was going to slowly move from the life of volunteering, into this course. I'm really thankful for all the people I'm meeting through these ventures, but I'm not leveraging my time properly and I am wearing out. And in a course where the voltage hasn't even been amped up - It's time to really learn self preservation!
The latter part of the week was really awesome. More focus on target marketing...,more thoughts on how to shoot an aim (and succeed) with your desired market, and then the fun stuff. Image, Logo, and Branding. All thing incredibly important to the survival and success of any business. Well - to any business really. But when your mostly virtual, and your clients will never meet you - it's important to portray the right image, right away.
Thursday, I panicked thinking of my local market. The educating I am going to have to do - how I need to approach the area differently from my global market. While thinking this, I swear I could hear my brain fizzle out of my ears.
One of the things I like about the BDC course; is all the other sets of eyes and ears. A sounding board to your infant ideas, or the voice of reason, when you're stumped on something - they are there to offer suggestions, advice, and share their honest opinions. WHY? Because you are all there for the same reason. To learn, to succeed, and to become a happy, healthy independent business owner.
Not one person has strengths in all aspects of running a business. I am more then aware of where my shortfalls lie. And having a group of like minded colleagues, as well as teachers who have already travelled these roads, is infinitely important to me, to my thought processes, and to the two marketing plans I will need to create to reach both my local and global markets.
Ideas and dreams are fantastic and necessary to have - I dont know where I'd be in life without them, but being in the exact same spot (at least figuratively) with 14 other individuals is worth the price of admission. And with the coming weeks becoming even more overwhelming, and my head becoming even more liquid - I will have to remember to use all the resources I have at my fingertips - I mean hey...They sit beside me for eight hours a day, and some even have an office down the hall - ready to share the knowledge. This type of program is an unbelievable opportunity, especially for someone like me - I am prone to head in the clouds thinking. Always the dreamer, not always the realizer.
I may have squishy head, and more thoughts about target markets, marketing plans then I ever thought possible, but like Journey said "Don't Stop Believin."
And trust me - I dont plan on it.
I don't know how well you know me, but - I do a lot of volunteering. There is a back story to this,, besides being raised in a family where volunteering was important, I knew the value of the act itself, and how it would help me re-adjust to life back in the "Big Nickle." As I knew the return to my hometown would be tough - and meeting new people would be important. I just never really planned how I was going to slowly move from the life of volunteering, into this course. I'm really thankful for all the people I'm meeting through these ventures, but I'm not leveraging my time properly and I am wearing out. And in a course where the voltage hasn't even been amped up - It's time to really learn self preservation!
The latter part of the week was really awesome. More focus on target marketing...,more thoughts on how to shoot an aim (and succeed) with your desired market, and then the fun stuff. Image, Logo, and Branding. All thing incredibly important to the survival and success of any business. Well - to any business really. But when your mostly virtual, and your clients will never meet you - it's important to portray the right image, right away.
Thursday, I panicked thinking of my local market. The educating I am going to have to do - how I need to approach the area differently from my global market. While thinking this, I swear I could hear my brain fizzle out of my ears.
One of the things I like about the BDC course; is all the other sets of eyes and ears. A sounding board to your infant ideas, or the voice of reason, when you're stumped on something - they are there to offer suggestions, advice, and share their honest opinions. WHY? Because you are all there for the same reason. To learn, to succeed, and to become a happy, healthy independent business owner.
Not one person has strengths in all aspects of running a business. I am more then aware of where my shortfalls lie. And having a group of like minded colleagues, as well as teachers who have already travelled these roads, is infinitely important to me, to my thought processes, and to the two marketing plans I will need to create to reach both my local and global markets.
Ideas and dreams are fantastic and necessary to have - I dont know where I'd be in life without them, but being in the exact same spot (at least figuratively) with 14 other individuals is worth the price of admission. And with the coming weeks becoming even more overwhelming, and my head becoming even more liquid - I will have to remember to use all the resources I have at my fingertips - I mean hey...They sit beside me for eight hours a day, and some even have an office down the hall - ready to share the knowledge. This type of program is an unbelievable opportunity, especially for someone like me - I am prone to head in the clouds thinking. Always the dreamer, not always the realizer.
I may have squishy head, and more thoughts about target markets, marketing plans then I ever thought possible, but like Journey said "Don't Stop Believin."
And trust me - I dont plan on it.
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